Building brands that get chosen
in stores and on maps
strategy-first branding, design, and photography for outdoor brands and adventurous destinations
good products and great places don’t automatically sell themselves
They struggle because the way they show up doesn’t match the quality of the product, place, or experience behind it. I combine strategy, design, and photography to build brands that actually connect, convert, and hold up in the real world. YOUR BRAND IS ABOUT MORE THAN LOOKING GOOD. It’s about getting chosen.
photography
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graphic design
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content writing
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brand strategy
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photography 〰️ graphic design 〰️ content writing 〰️ brand strategy 〰️
a few brands + destinations i’ve worked with
Hey, I’m Colleen – a strategist, designer, photographer, and creative director based in Montana and working with outdoor brands and destinations across the country.
My best work is created when I can see the whole picture – figuring out what your brand needs to say, how it should look, and then helping bring it to life across everything from identity systems and campaign graphics to photo shoots in the field.
that overlap is kind of the whole point. when strategy, design, and photography are all working together, your brand feels more consistent, more intentional, and easier for the right people to choose.
Whether you need help with one focused project or you’re looking for a creative partner who can stick around for the long haul, I can jump in wherever the work needs to go next.
big-picture thinking meets boots-on-the-ground creative.
A FEW THINGS I’VE BEEN WORKING ON
Brand identities, destination campaigns, commercial photography, and everything in between – here’s a look at some recent work from the studio.
Not sure
where to start?
most projects begin in one of three places.
“our brand doesn’t match where we’re headed.”
Maybe the business has grown, the destination has changed, or the visuals just aren’t keeping up anymore.
start with
brand strategy + design
“we need fresh creative that captures attention”
A campaign, launch, season, destination push, or content library – built to work across the places your audience actually sees you.
start with
photography + content
“we need someone who can help with all of it.”
You have a lot moving at once and need a creative partner who can see the big picture, move between disciplines, and keep everything feeling like one brand.
start with
ongoing creative support
one studio.
fewer handoffs.
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Clarify what your brand stands for, who it’s for, and how it should show up. From positioning and messaging to logos, color, typography, and full visual systems.
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Strategic imagery built around your brand, audience, and goals. From product campaigns and lifestyle shoots to destination content libraries and tourism photography.
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Photo, video, and campaign assets designed to work across the places your audience actually sees you. Think launches, seasonal campaigns, reels, paid social, and ongoing content needs.
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Websites and marketing materials that feel like a natural extension of your brand. Clear, cohesive, and built to make the right information easy to find.
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Visitor guides, brochures, maps, apparel, stickers, signage, retail products, and all the other pieces that bring a brand into the real world.
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Brand-aligned writing for websites, campaigns, social, and marketing materials. Clear, useful copy that actually sounds like your brand.
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Flexible, long-term creative partnership for brands that need consistent help across design, photography, content, and campaigns – without starting from scratch every time.
Brand projects rarely stay in one lane. A new identity needs a website. A campaign needs photography, video, graphics, and maybe a few things nobody thought about until halfway through.
i can help connect those pieces
Keep the strategy, visuals, and execution moving in the same direction without adding a different creative partner at every turn.
Bring me in for one focused project, or keep me around as your go-to creative partner as the brand grows.
kind words from past clients
Colleen has such clear communication and organization. I had full confidence she understood the project scope and how to stylize to brand standards. I work with a lot of photographers and videographers and this was one of the smoothest first collaborations with a creator to date. Plus, she's a total sweetheart, and you can tell how much she cares about doing the project justice. Can't recommend her enough!
ENO HAMMOCKS
Colleen is a joy to work with. She's professional, organized, and thorough. Her work is beautiful and quick, and she is easy to work with on edits and troubleshooting. I'm looking forward to continued collaboration with Colleen!
VISIT SUPERIOR
Working with Colleen has been so awesome. She has incredible attention to detail and showed a ton of care for my brand. My branding went from a rudimentary logo design that didn't fully encapsulate my brands story to a logo and brand presentation that I feel like customers trust. I will absolutely work with Colleen on future projects. She's professional, organized and communicates well.
backcountry exposure
Ready to get started?