wildway granola

Monthly photo & social-media-video retainer

Wildway Granola had taken a break from social media as they felt that following trends went against their mission of inspiring people to authentically live outside. After a year or so, the team took a step back and developed a social strategy that felt more aligned with their overall brand goals. The issue was that they only had a small library of assets to achieve this new form of content with.

purpose

I worked with the team on a monthly photo retainer to help build up their content library. Each month featured photos and social-media-videos in different locations, with an emphasis on organic moments outside. I filmed videos for their “Monday Moment” series that features peaceful sounds and scenes from the trail, and incorporated their product into various types of photos and videos. These assets were use both on social media and throughout various marketing campaigns, and the brand is now stocked in Whole Foods, Sprouts, Natural Grocers, and REI stores.